Marketing genius

In Leicester Square last night I came across this guy who had trained his dog to hold a copy of the big issue in it’s mouth. As you can imagine people found it cute and contributed to his evening nightcap. It got me thinking about how I go about marketing...

Is Twitter good for business?

Like everyone else I first heard of Twitter years ago and realised quite quickly how effective it could be if used correctly but was just too busy to look too closely, I created an account – dropped the icon on to my website and left it. I could have and should...